Copy for the Crier
Four days into this month's Crier and the end still nowhere in sight .. Push- Button Publishing the Crier is not, and one of our problems has always been Word poster-style adverts attractively and carefully laid out with a variety of font sizes, embedded images, further ornament and so-on.
For ease of publication, this copy needs to be the right size. Although you'd think resizing for Crier A5 would be a doddle, this isn't the case. All font sections must be individually "proportionately"resized (guess a font-size, guess another...how does it look? Rubbish, start again...) images and ornament rejigged, and the whole layout refangled often changing considerably in the process because it just won't work at half-size.
Contributors will know how long it took to make their original layout look good, and may well be disappointed to find it perversely shredded. At the same time, we often get requests "Please make this a full page advert", and refusal can offend! An A5 Crier page is quite expensive, and if it's filled with white space and not a lot of content, unlikely to escape editorial shredding (it's that or we get shredded by the Treasurer!). So please don't be tempted to make a half page ad into a whole page ad on the grounds that readers will be more likely to notice it this way. In fact, a smaller article with an eye-catching header/image can be much more effective